A phone call button in your landing page, maybe the easiest way to generate leads that turn to conversions. We live in a mobile era. It’s true we use out phone to send emails, check social media pages and get in touch with the latest...
Are you at the beginning of a business venture? Then, you should think about using Google AdWords Express, which can be considered an accessible way to enter in the field of pay-per-click (PPC) advertising. It’s not as complex as Google AdWords, but it’s enough for small...
The personality of your business is of vital importance, due to the fact that clicks are less or more expensive depending on the area of expertise. Now, you realized that you have a small PPC budget? Don’t lose your cool! There are some nifty ways to...
One of the most important PPC trends in 2018 talks about artificial intelligence (AI). But there are still steps need to be made in order for everyone to use AI in managing an entire AdWords account. That is why for the time being you should...
Our lifestyle and our customer’s lifestyle are online. But I venture further to say that our lifestyle is mobile. And mobile means more accurate and attractive local search ads. Through local search ads you must meet expectations and understand the user’s needs at any hour in...
What is the most important thing to know in when it comes to PPC? The leads! More accurately, the number of leads and where they are coming from. But, what is more important, the quantity or the quality of the leads? Call tracking can help you...
It’s harder and harder to stand out of the crowd in the online universe, while more and more businesses appear. Use a multi-channel digital marketing strategy to guide people along the sales funnel. The secret to attracting the user’s attention? Tailor the content to their...
Your PPC campaigns are influenced by your targeted audiences. You get the pin-point the right people as they are navigating along the world wide web universe. Sure, audiences are linked to retargeting, display, and social strategies, but what if their benefits go beyond? How can you...
Valentine’s Day, February’s big challenge for the online marketing world. From landing pages, geo-targeting, to remarketing, keep in mind that you are addressing to men who are going to buy a gift for their lovers in the last minute. How to make a Valentine’s day campaign...
When you create a landing page, you should be aware of your targeted audience and their online behavior. This will help you “package” your product or service in the right message for the right people, reaching your main goal, more conversions. Today, we will talk about...