Video marketing in 2018 – The basics

Due to the great speed increase in modern day’s internet, online video content has become more and more popular. Do you still remember the first days of Youtube when videos where uploaded in the god awful 144p resolution? Nowadays we have full HD 4k resolution content on the greatest online video platform in modern times.


Do you want to know how popular Youtube has actually become? Let’s review some statistics.

6 out of 10 people have started watching Youtube rather than regular TV.

Youtube is the second biggest search engine and the third most visited website after Google and Facebook.

Every minute more than 300 hours of video content are uploaded to Youtube.

40 minutes is the average time a person spends watching Youtube videos on their phones.

Diversity is a word that is almost synonymous with Youtube. You can find whatever you desire on this great platform, from tutorials on how to do the most basic of things, like driving a nail through a piece of wood, cat videos, dog videos, gaming walkthroughs and even instructional series that teach you how to ride a bike, drive a car of fly a helicopter. But how does this affect you, the business owner? Can you generate leads by having a Youtube channel? The answer is a bit more complex than you may think.

Marketing on Youtube, what to keep in mind

Almost 9% of small business owners in the United States are promoting their business through Youtube. This number is really low if you think about it, but this is really great news for you. Let’s just say that you have a digital agency that offers SEO, AdWords and other online marketing services. Using Youtube you can help generate new leads by offering educational content that helps people understand better how they can use your services to improve their businesses.

When creating content on Youtube you do have to keep in mind several tips and tricks. First of all, even though your competition is not present on this platform, you will still have to create great value content. It is of great importance that your videos bring educational value to the viewer and are presented in such a fashion that they prove that you put time and effort into making them. There are no shortcuts when it comes to editing, voicing and directing your Youtube videos, make them as you would like to watch them and your subscriber count will continue to grow constantly.

Even though it takes time, effort and a lot of strategizing to create great value Youtube content, it really pays off in time. Don’t be scared to use this great video platform to educate your audience and generate more and more leads!

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