We all know how important PPC is for a new brand that has just started making a name for itself in the online environment. But if you just launched your new online business on a budget and don’t have a lot of money to waste away on ads, you need to learn how to manage your funds just to be sure that you get the most bang for your buck.
First of all you should take a look at how your ads deliver your brand’s message to the user. Can they understand instantly what your brand sells and why they need your product? Did you set your ad extensions in AdWords correctly? Does the user get a lot of useful information from the get go? By verifying and modifying your ad’s copy writing so that it is user oriented, you can be sure that you will witness your ad campaign perform better than before. Google also lends you a hand in that by grading your ads, so you can take a peek at it’s quality score and strive to achieve those maximum points. Also, don’t forget about ad extensions because they will show the user the pages that you want him to check out also and it can help him target a specific service or product category that your brand offers. Also, a call extension is always great to have, most people still order products over the phone.
Now that you created your ads, filled in all the right ad extensions and even provided the user with a phone number they can use to get in touch with you, you should take an in-depth look at what keywords your ads are targeting. Let’s just say that your brand only sales “fixie road bicycles”, but your ad also shows up when someone searches for “fix your bicycle”, it’s an extreme example, I know, but bear with me. You would not want for that user to click on your ad and the reason is simple, he will spend your budget, raise your site’s bounce rate and he will also be disappointed that he did not get the information he wanted. That’s why you need to check your keywords and always add more negative keywords just so you tell Google, or Bing, on which queries your ad should appear and on which not. But remember, as you hunt negative keywords, you should also be on the lookout for new keywords to actually target!
However, we, the team behind ClickBrainiacs understand that sometimes it can be difficult and very time consuming to manage your PPC campaign, your business and your website all at the same time. That is why we are offering you a time and money saving solution, our own PPC management software, a great tool which keeps an eye on your campaigns, alerts you in real time if anything suspicious is happening with your ads and how they are performing.
PPC does not have to be hard and neither should be developing your new brand online. That is why ClickBrainiacs is here for you, to make online marketing easier and more effective. We make ads work for you!