How to make successful Adwords campaigns in 2018? Well, you may be starting to get tired of hiring this, but it is the reality of the eCommerce world – Mobile, mobile, mobile. The main concern for Google is the mobile experience. So, mobile-first must be the your approach when it comes to SERP.
Today, we are going to talk about Google Adwords changes for 2018:
New Local Search Ads to Appear on Google Maps
When you say mobile, you say people on the go, therefore you say Google Maps. So, your Adwords ads have to be on the map! Just a small play on words here.
To continue, what will happen with local search ads in 2018?
These new ads will appear within Google Maps (on the app as well as both the desktop and mobile versions of the site), as well as across Google.com. Users will see your ads and offers directly on the surface of the map. What it is important to know is that Google will take into account, besides queries, elements like personal browsing history, time of day, interests etc.
Mobile bids – independent or coupled
Things are happening in the Adwords bidding process. To make better equipped for the mobile experience you will have the option to independently set mobile bids. The same approach applies to tablet bids and desktop bids.
Of course, if your strategy implies it and taking into account the personality of your business you can still interconnect mobile bids, tablet bids and desktop bids.
More accurate measures of the in-store conversions
You have a website and a physical store, right? So, you want to bridge the gap between the digital and physical worlds.
Google Adwords will help you with this quest through measurements of the in-store conversions
How does this work exactly? Well, the phone location history tells Google if the person went full way – entered your store. Of course, this would ocurr after someone saw and clicked on your Adwords ads.
Even if this feature is not quite new, it will be improved in 2018.
These are some useful changes that can help you maximize your Adwords campaigns in 2018. What else can you do to make 2018 a productive year? Be informed, be creative and be coherent!
If you want to read more about Google Adwords 2018, you can also check out this article Adwords 2018 – changes that will come