In the previous two parts of this awesome series we talked about how SEO and AdWords can help you get a head start when it comes to launching your brand-new Start-Up in the online environment. Now we will talk about how you can use Facebook to your advantage and make a name for yourself on one of the most important social networks in the world.
You need to regard Facebook as being you new-age business card. It will help you relate better with your fans, and allow you to say more about your products or your services. You can create a name for yourself using two techniques, your brand’s Facebook Page and Facebook Ads.
How to use Facebook for businesses
First things first, you will need to create a Facebook Page for your brand. Using your own personal profile, you will need to go to the create page section and select a name relevant to your brand, products or services. In a plethora of businesses and Start-Ups that are trying to make a name for themselves on Facebook, you will need to stand up with great, unique visuals, a great copy on both your ads and your daily posts and also, keep your audience updated with at least two posts per day. Use Facebook Insights and you will see exactly when your fans are online and use that piece of information to schedule your posts accordingly.
A great tip would be to install the Facebook Pixel on your website so that you can see exactly what traffic your ads are getting you, or your daily posts and what the interests of your fans are. That way you can target your ads better and make them deliver the right information to the right people. After all, we all want to get a great ROI, right? The combination of Google Analytics and Facebook Insights will help you get the most out of your marketing budget. You can setup exactly how much you want to spend on your Facebook Ads, when you want them to roll out, for how long and who you want to see your ads.
Facebook is probably the best platform that can help your brand stand out in an ocean of new Start-Ups and that can help you launch your new products faster and more cost-efficient than you could possibly imagine. In further articles you will learn about another great platform that can help you get an upper edge over your competition, Youtube!